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A series of occasional articles written to help companies improve their ability to raise efficient capital and to improve the business relationship with their lender.

August 29, 2016

Change in SaaS / “as-a-service” metrics as a business evolves

The  CAC ratio becomes very useful as it is tracked over time and as it is calculated for potential future changes in the business.

July 28, 2016

A key SaaS / “as-a-service” metric for recurring revenue businesses

A key metric tracked by Software as a Service companies that should be more commonly utilized by other recurring revenue businesses is the “CAC (Customer Acquisition Cost) Ratio”.

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