Securities transactions conducted through TCC Securities, LLC, an affiliated company,

registered Broker/Dealer and Member of FINRA/SIPC

"FROM A LENDER'S PERSPECTIVE"

A series of occasional articles written to help companies improve their ability to raise efficient capital and to improve the business relationship with their lender.

August 29, 2016

Change in SaaS / “as-a-service” metrics as a business evolves

The  CAC ratio becomes very useful as it is tracked over time and as it is calculated for potential future changes in the business.

July 28, 2016

A key SaaS / “as-a-service” metric for recurring revenue businesses

A key metric tracked by Software as a Service companies that should be more commonly utilized by other recurring revenue businesses is the “CAC (Customer Acquisition Cost) Ratio”.

Please reload